Indonesia’s fast-moving consumer goods (FMCG) sector remains resilient despite economic pressures. Factors such as inflation, shifts in consumer behavior, and global economic uncertainties pose challenges,
Traditional markets have long been the heart of local commerce, offering fresh produce, affordable goods, and a sense of community. However, the dynamics of these
Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments
With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining
According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such
K-Wave, or also known as Hallyu, has taken Indonesia by storm, particularly for the millennial generation, who leads the charge of public enthusiasm for the
Stay up to date with our latest findings
In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people