Housewives Archives

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Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

April 26, 2017 No Comments

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Housewives Personas Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

March 17, 2017 No Comments

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Take Your Breath Away

February 12, 2024 No Comments

Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year

Always On Your Gadget

February 2, 2024 No Comments

Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are

Influencer Marketing: Which Public Figures Entice Indonesians To Shop The Most?

November 13, 2023 No Comments

As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social

Indonesia’s Coffee Consumption Trends in 2023

October 2, 2023 No Comments

As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption

Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

September 14, 2023 No Comments

The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.

Indonesians’ Enthusiasm Toward Twin Date Sales In 2023

August 28, 2023 No Comments

Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce

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