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Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

Housewives
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Housewives Personas Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

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New In Perspective

Gender Myths and Facts in Indonesia

There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes