Young Indonesians’ Interest in Reading: Part 1
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets
Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for
The new normal – what does it entail? For some, it means that mandatory testing for COVID-19 has become an unavoidable part of life. And
Click here to download the infographics in Bahasa Indonesia With the pandemic dominating 2020 and the end of the year closing in, travel has been
The grocery retail industry in Indonesia has experienced fast growth with the sector growing by 61% over the last five years and expected to be
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Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets
Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for
Many study reports stated cats are the most popular kind of animal that are being adopted in Indonesia as a pet. When it comes to
As Indonesia navigates economic deflation, millennials and Generation Z are increasingly engaging in a behavior known as “doom spending”. Doom spending refers to consumers’ tendency
In recent years, Generation Z in Indonesia has embraced the healing trend, prioritizing mental and emotional well-being, which has shaped young Indonesians’ lives and spending