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gold investment
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Digital vs Physical Gold

In 2025, gold continues to hold a significant place in the investment strategies of Indonesians. Our survey discovered that in Indonesia, most people believe that

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Indonesians’ Perspective on Investment

Investing is becoming an increasingly important topic worldwide, and Indonesia is no exception. Thus, in order to find out more about Indonesians’ perspectives on investment,

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Gold Buying Rush Phenomenon in Indonesia

2025 has witnessed an intriguing trend in Indonesia: people from all walks of life are flocking to buy gold. From local jewelry shops, gold boutiques,

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Getting Invested

The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial

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From Viral Fame to Lasting Impact

Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is

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Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have