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Digital vs Physical Gold

In 2025, gold continues to hold a significant place in the investment strategies of Indonesians. Our survey discovered that in Indonesia, most people believe that

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Indonesians’ Perspective on Investment

Investing is becoming an increasingly important topic worldwide, and Indonesia is no exception. Thus, in order to find out more about Indonesians’ perspectives on investment,

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Gold Buying Rush Phenomenon in Indonesia

2025 has witnessed an intriguing trend in Indonesia: people from all walks of life are flocking to buy gold. From local jewelry shops, gold boutiques,

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Getting Invested

The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial

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Podcast Listening Habits in Indonesia

Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with

The Rise of Everyday Fragrance

Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and