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Buy or Rent? Part 1

In Indonesia, the dream of owning a home is becoming more challenging, especially for Gen Z and Millennials. With rising property costs, shifting lifestyles, and

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New In Perspective
viral trend

From Viral Fame to Lasting Impact

Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is

cash or cashless payment system

Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have