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Perspective

AI Adoption Trends in Marketing 2025

As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to

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From Viral Fame to Lasting Impact

Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is

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Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have