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Always On Your Gadget

Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are

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New Phone?

The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with

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For Your Phone

Phone balance usage in Indonesia is high due to a number of reasons. In Indonesia, 95% of internet users access them through their phones[1]. This

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From Viral Fame to Lasting Impact

Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is

cash or cashless payment system

Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have

life priorities

Life Priorities: Part 2

As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part