social media

Social Media Influencer in the Philippines

Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect on consumerism. Hootsuite’s and We Are Social’s studies, Digital 2018, found that Filipinos are online for an average of four hours a day. Miappi’s article revealed that 92% of consumers trust online influencers more that advertisements and celebrities.  read more →

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and read more →

Indonesia’s Social Media Behaviour

There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s total population–and read more →