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Insight Hub
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I Watch It, I Buy It

Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their

Social Media Influencers
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Social Media Influencer in the Philippines

Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect

Perspective

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

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Indonesia’s Social Media Behaviour

There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s

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New In Perspective

Gender Myths and Facts in Indonesia

There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes