The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.
Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce
There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes
Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and
Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s
Stay up to date with our latest findings
The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.
Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce
There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes
Jakarta, 13 Juli 2023 – Beberapa tahun terakhir, lanskap pemasaran digital kian berevolusi mengikuti perilaku belanja masyarakat yang terus bergerak. Masifnya pertumbuhan teknologi dan internet
Beauty product industry is one of the most resilient businesses that keeps growing in bad financial conditions like during Covid-19 pandemic [1] and recession (if
Indonesia has started to increase the tobacco excise tax since the beginning of 2022 with an increased excise rate up to 12% [1]. This policy
