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Perspective

The Role of Banks in Achieving Net Zero Emissions

In recent years, sustainability has become a critical global priority, with climate change posing significant risks to economies, businesses, and societies. The financial sector, particularly

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From Viral Fame to Lasting Impact

Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is

cash or cashless payment system

Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have