A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the
Collaboration has been done for centuries. It is the key of many success stories we know have happened throughout time.
Indonesia’s mobile video ad inventory has been reported to have notched up a 607% increase in 2014, and surged up to 1,635% in the second
In 2014, Indonesia has been dubbed as one of the pioneering countries that sparked the selfie trend worldwide. Selfie – an universal fad and a
Stay up to date with our latest findings
In today’s changing social landscape, more people are choosing alternative lifestyles that prioritize personal fulfillment, freedom, and financial independence. One of the most notable shifts
Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling
Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
In 2025, the Indonesian government has urged the public to migrate from SIM cards to e-SIM for the sake of personal data security and protection
Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media
In today’s competitive market, brands are increasingly turning to storytelling to connect with their audience on a deeper level. In Indonesia, certain brands that use