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Housewives Personas Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

March 17, 2017 No Comments

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New In Perspective

Your Daily Needs, In An Instant

August 10, 2022 No Comments

Instant grocery delivery services have been available in Indonesia for quite a while already. Since 2015, players have slowly tried to pave a way for

Vaccinations for the Holy Month

April 18, 2022 No Comments

Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To

Ramadan Comes Again

April 12, 2022 No Comments

Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments

Play To Win

March 28, 2022 No Comments

With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining

Come and Play

March 16, 2022 No Comments

According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such