K-pop has emerged as one of the most significant cultural phenomena in Indonesia. Indonesia’s perceptions of Korean culture and K-pop music also changed. It is
Indonesia is a tropical country known for its diverse cultures and natural beauty, but there’s more to its charm than just breathtaking landscapes. In September
Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the
According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating
In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a
Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation
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The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly
Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with
Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.
Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand
Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of
Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and