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Here to Deliver

The number of freight/logistics service companies in Indonesia are keep increasing. Based on data from the Central Statistics Agency or Badan Pusat Statistik (BPS) for

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I Watch It, I Buy It

Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their

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Peace For Your Soul

Online treatment for medical conditions has started getting popular since Covid-19 began to spread in all over the world. However, how about online counseling service

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It’s Time to Do the Chores

The home/electric appliance industry in Indonesia is currently growing. The revenue in this sector is expected to reach US$ 866 million by 2020, with annual

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New In Perspective
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The Rise of the DIY Trend

In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are

mom and baby

Happy Mom, Happy Baby

A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth

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A Story to Tell: Part 2

Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling