
Philippines Shopper Personas
Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,
Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,
A SMARTPHONE application that gives users cashback incentives has launched its iOS version after reporting almost 100,000 downloads on Android in just six months. Real-time
Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.
SIX Indonesian startup entrepreneurs who participated in Google Launchpad Accelerator Batch 3 in February this year, share their experience in joining the programme with DNA.
Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative
Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.
Stay up to date with our latest findings
With the rapid deployment of 5G technology in Indonesia, both consumers and businesses are poised to experience significant transformations. The ultra-fast speeds, low latency, and
The rise of subscription-based services has dramatically shifted consumer spending habits across the globe, and Indonesia is no exception. From entertainment and e-commerce to food
Urbanization in Indonesia is rapidly transforming the country’s economic landscape and consumer behavior. And as more people migrate to cities, urban lifestyles, digitalization, and increased
Ramadan is a time of spiritual reflection and devotion, but it also significantly impacts lifestyle habits, especially in terms of diet, exercise, and sleep. Our
Eid al Fitr is one of the most significant celebrations in Indonesia. In our recent survey, we discovered that in 2025, 86% of Indonesians are
In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.