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Indonesia’s Shopper Personas

Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people

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Indonesia’s Social Media Behaviour

There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s

Press Room

Snaptastic: A Game To Engage

Nowadays using loyalty programs to build and maintain customer engagement just simply couldn’t cut it anymore.

Press Room

Snapcart is One!

Snapcart –Asia’s first and only cashback app–has just turn one year-old today. In celebration of the the anniversary,

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New In Perspective

Official Store or Non-Official Store? Part 2

In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority

No Buy Challenge 2025

In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the

New Year, New Car: Part 2

As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part