
Indonesia’s Shopper Personas
Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people
Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people
Over the years, The Philippines has seen a tremendous growth in the numbers of convenience store formats. Many researches have stated that
Snapcart has recently launched a new version of its mobile cashback application for their users in Indonesia and The Philippines.
There are about 80 millions of active social media users in Indonesia. To put into perspective, that number is about a third of the country’s
Nowadays using loyalty programs to build and maintain customer engagement just simply couldn’t cut it anymore.
Snapcart –Asia’s first and only cashback app–has just turn one year-old today. In celebration of the the anniversary,
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A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth
In today’s changing social landscape, more people are choosing alternative lifestyles that prioritize personal fulfillment, freedom, and financial independence. One of the most notable shifts
Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling
Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
In 2025, the Indonesian government has urged the public to migrate from SIM cards to e-SIM for the sake of personal data security and protection
Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media