Since January 2022, booster vaccines have been available in Indonesia[1], which increased positive sentiment both in the market[2] and for the public in general. To
Ramadan is one of the unmissable festivities in Indonesia, both as a consumer and as a brand. And although the pandemic is still ongoing, sentiments
With the continuing growth of the number of gamers around the world[1], it’s only natural that events and fervor that involves it are also gaining
According to our previous study, at least 85% respondents played, or have routinely played games. From the simplest Wordle to more complicated, competitive fares such
Financial inclusion in Indonesia is steadily rising. According to an FII survey, bank account ownership amongst adults in 2018 has increased to 55.7%, significantly higher
Previously at Snapcart, a survey was launched to discover the influence of the K-wave on Indonesia. Back then, we looked at the enjoyment of Korean
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Indonesia has long been a hotbed for diverse music and podcast genres, and it’s no surprise that a staggering 95% of Indonesians love listening to
In 2025, media consumption is more personalized and dynamic than ever, driven by powerful algorithms that dictate what content reaches which audiences. With artificial intelligence
In today’s fast-paced digital world, music and podcasts have become essential companions for many Indonesians. According to some reports, music streaming app users in Indonesia
Indonesia experienced its first deflation in over two decades in February 2025, with the Consumer Price Index (CPI) declining by 0.09% year-on-year. This economic shift,
In today’s highly competitive market, becoming the first brand that consumers think of requires a strategic and consistent approach. Whether you are a startup or
Indonesia’s fast-moving consumer goods (FMCG) sector remains resilient despite economic pressures. Factors such as inflation, shifts in consumer behavior, and global economic uncertainties pose challenges,