Perspective Market Research Findings on Consumer Insight

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Game Time!

With around USD159.3 billion in expected revenue in 2020[1], gaming is a rapidly growing market, which is only further amplified by the ongoing social distancing

December 2, 2020 No Comments

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3 Ways Of Using Data To Increase Your Marketing Effectiveness

With the rise of digital marketing, data is put into the spotlight. The success of modern marketing relies on having and utilizing the right data

November 26, 2020 No Comments

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Where To Get Groceries?

The pandemic brings a lot of change into our lives and one of them being how we shop for groceries. With the increase of online

November 16, 2020 No Comments

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The Urge To Travel, Post Pandemic

Click here to download the infographics in Bahasa Indonesia With the pandemic dominating 2020 and the end of the year closing in, travel has been

November 9, 2020 No Comments

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Snapcart – KEMENPAREKRAF Travel Postpandemic

With the pandemic dominating 2020 and the end of the year closing in, travel has been practically put to a halt for nearly an entire

November 9, 2020 No Comments

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For The Love of Food

Despite the relative shift to home-cooking in Indonesia during the pandemic, there are still cases where we can see people dining out: whether it is

November 2, 2020 No Comments

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Insight: Upcoming Online Sales in Indonesia During The Pandemic

With the end of the year in sight, there’s one thing that online consumers look forward to, and that’s the upcoming mega online sales. In

October 23, 2020 No Comments

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About Taking Care Of Yourself

Not going out of the house much is not an excuse to stop taking care of oneself. In fact, it is more important to do

October 12, 2020 No Comments

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Sentiments Towards The Second PSBB

On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an

October 8, 2020 No Comments

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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

October 6, 2020 No Comments

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34% of Indonesians Will Certainly Get COVID-19 Vaccine Once Available

Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement

October 1, 2020 No Comments

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Using WhatsApp To Connect With Indonesian Customers

The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and

September 29, 2020 No Comments

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The Perceived Online Benefits of Credit Cards by Indonesian Consumers

E-commerce transactions in Indonesia has been growing tremendously since 2015 with GMV (Gross Merchandise Value) of US$ 1.7 billion at a CAGR of 88% reaching

September 22, 2020 No Comments

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A PSBB Post Mortem & Shifts In Consumer Trends

Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier

September 18, 2020 No Comments

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Low Savings Culture in Indonesia – Massive Opportunities for Financial Institutions and Startups

Nobody could have predicted the occurrence of COVID19 pandemic and its economic implications to countries across the globe. One of the many things most people

September 17, 2020 No Comments

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Cold Brew Coffee: A Long-Term Trend or New Thing For Indonesians?

Berlomba-lomba Perkuat Daya Saing lewat Fitur & Inovasi, Siapa E-Commerce yang paling Unggul?

A “Storm” For Meat Lovers

Game Time!

3 Ways Of Using Data To Increase Your Marketing Effectiveness

Where To Get Groceries?

The Urge To Travel, Post Pandemic

Snapcart – KEMENPAREKRAF Travel Postpandemic

For The Love of Food

Insight: Upcoming Online Sales in Indonesia During The Pandemic

About Taking Care Of Yourself

Sentiments Towards The Second PSBB

Switching Brands: What Does It Take?

34% of Indonesians Will Certainly Get COVID-19 Vaccine Once Available

Using WhatsApp To Connect With Indonesian Customers

The Perceived Online Benefits of Credit Cards by Indonesian Consumers

A PSBB Post Mortem & Shifts In Consumer Trends

Low Savings Culture in Indonesia – Massive Opportunities for Financial Institutions and Startups

Sign up for more actionable insights

Cold Brew Coffee: A Long-Term Trend or New Thing For Indonesians?

Berlomba-lomba Perkuat Daya Saing lewat Fitur & Inovasi, Siapa E-Commerce yang paling Unggul?

A “Storm” For Meat Lovers

“Remaja Jompo”, How It Feels to be Young and Old at the Same Time

Your Daily Needs, In An Instant

Di tengah Kemeriahan Ramadan Tahun ini, E-commerce Mana yang Paling Unggul? Tokopedia atau Shopee?