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In an age where digital consumption is a daily habit, many Indonesians are beginning to take a more intentional approach to the content they engage

In an age where digital consumption is a daily habit, many Indonesians are beginning to take a more intentional approach to the content they engage

The landscape of work has experienced a dramatic transformation over the last few years, with remote work emerging as a defining trend. What was initially

The ripple effects of U.S. tariff policies extend far beyond America’s borders. For a dynamic economy like Indonesia—Southeast Asia’s largest—the shifting trade environment created by

With the rapid deployment of 5G technology in Indonesia, both consumers and businesses are poised to experience significant transformations. The ultra-fast speeds, low latency, and

The rise of subscription-based services has dramatically shifted consumer spending habits across the globe, and Indonesia is no exception. From entertainment and e-commerce to food

Urbanization in Indonesia is rapidly transforming the country’s economic landscape and consumer behavior. And as more people migrate to cities, urban lifestyles, digitalization, and increased

Ramadan is a time of spiritual reflection and devotion, but it also significantly impacts lifestyle habits, especially in terms of diet, exercise, and sleep. Our

Eid al Fitr is one of the most significant celebrations in Indonesia. In our recent survey, we discovered that in 2025, 86% of Indonesians are

In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.

In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and

Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered

As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to

Transportation plays a crucial role in daily life, influencing everything from work commutes to lifestyle choices. Hence, in February – March 2025, we conducted a

In today’s rapidly evolving market landscape, businesses must adopt innovative strategies to connect with diverse consumer segments. One such approach is intergenerational marketing, which focuses

Ramadan is a significant time for Muslims worldwide, and in Indonesia, iftar gatherings hold a special place in the hearts of many. According to our
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Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with

Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.

Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand

Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of

Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and

How Running Events Are Becoming Part of Modern Lifestyle Behavior Running in Indonesia is no longer viewed solely as a sport. Over the past few