Boycotting has become a prominent form of expressing consumer opinions in Indonesia. However, our previous study revealed that many consumers are still uncertain about continuing
As Indonesia gears up for a significant tax adjustment, with the Value Added Tax (VAT) set to rise to 12% in 2025, many Indonesian consumers
Many Indonesians, especially on social media, are starting to apply frugal living habits in order to prepare for the increase of Indonesia’s Value Added Tax
In the first part of this article, we figured out that eating out has become an integral part of daily life for many Indonesians [1].
Numerous illnesses, such as influenza, dengue fever, diarrhea, and many more, are emerging and making people ill throughout the rainy seasons, like at this moment. Whereas,
In recent years, the financial landscape in Indonesia has experienced a significant transformation. For instance, the rising of digital financial services, including PayLater options and
In an era where food delivery services are booming, our latest survey reveals that many Indonesians still enjoy dining out, particularly those from the SES
Traditional markets have long been the heart of local commerce, offering fresh produce, affordable goods, and a sense of community. However, the dynamics of these
In Indonesia, condiments hold a special place in enhancing meals. In the first part of this article, we revealed that almost all people in Indonesia love
In this era, coffee has become a lifestyle. In 2023, our research even discovered that 79% of Indonesians are coffee consumers, and the majority of
Condiments are an essential part in cuisine that could enhance the flavours of dishes and make them tastier, also elevating the dining experience. Hence, in
Artificial Intelligence (AI) technology has become a transformative force in global economies. And as Southeast Asia’s largest economy, Indonesia is absolutely included in this phenomenon.
In the past year, boycotting specific brands became a prominent trend among many people around the world, including Indonesians. However, as time passed, consumer behavior
The Covid-19 pandemic has changed the financial landscape in various countries, including in Indonesia. We can see its significant transformation in the rising use of
The Israel-Palestine conflict has stirred global sentiments, including in Indonesia, where a significant portion of the population has engaged in boycotts against certain brands. Viral
Stay up to date with our latest findings
Ramadan is a time of spiritual reflection and devotion, but it also significantly impacts lifestyle habits, especially in terms of diet, exercise, and sleep. Our
Eid al Fitr is one of the most significant celebrations in Indonesia. In our recent survey, we discovered that in 2025, 86% of Indonesians are
In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and
Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to