The planned increase in Indonesia’s Value-Added Tax (VAT) from 11% to 12% in January 2025 marks a critical shift in the country’s fiscal policy. This
Our recent study showed that the Baby Boomers generation buy and drink more UHT milk rather than the younger ones, and Ultra Milk is on
In 2025, the Indonesian government are giving free lunch to students in Indonesia. Not just for fulfilling stomach, the foods & beverages that are given
In today’s competitive market, businesses must meet customers where they are, delivering seamless and personalized experiences across multiple platforms. This is where the omnichannel approach
Many reports said Indonesian tourism sector is recovering after the Covid-19 pandemic. And it is also been proven by the report from the World Economic
In recent years, “shoppertainment” has emerged as a powerful strategy for brands, blending shopping and entertainment to captivate audiences. In Indonesia, this trend has revolutionized
Jakarta, 14 November 2024 – Sebagai bagian integral dari ekosistem ekonomi digital, marketplace memiliki peran penting dalam mendorong pertumbuhan ekonomi Indonesia, terutama dalam memperkuat daya
In today’s fast-paced world, deciding whether to buy or rent a home is a crucial choice, especially for young adults. According to our recent research,
The recent decision by the Indonesian government to prohibit the sale of Apple’s upcoming iPhone 16 series has sparked discussions across the country. This regulatory
In Indonesia, the dream of owning a home is becoming more challenging, especially for Gen Z and Millennials. With rising property costs, shifting lifestyles, and
The frozen food industry in Indonesia has shown remarkable resilience, even as consumer purchasing power fluctuates. Especially with shifting lifestyle patterns, urbanization, and an increasing
Breaking the stereotype that young Indonesians are not interested in reading, our recent study reveals fascinating insights into the reading habits and preferences of young
As one of the largest Muslim population countries in the world, Indonesia is a major player in the global halal industry. The country’s halal market
In recent years, PayLater services have become increasingly popular in Indonesia. As digital transactions become the norm in Southeast Asia, PayLater has emerged as a
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
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The #KaburAjaDulu trend has recently emerged in Indonesia, representing the growing sentiment among Indonesians to leave the country in search of better opportunities abroad. Whether
In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and
Gaming has become an integral part of daily life for many Indonesians, spanning various age groups and demographics. According to Newzoo, Indonesia’s gaming market reached USD
In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians
Recently, many reports have shown that the purchasing power of Indonesian society is experiencing a decline. This is evident from the decrease in domestic consumption
Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and