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Where To Get Groceries?

The pandemic brings a lot of change into our lives and one of them being how we shop for groceries. With the increase of online

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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

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A PSBB Post Mortem & Shifts In Consumer Trends

Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier

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New In Perspective

The Rise of Everyday Fragrance

Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and