
The Impact of 5G on Consumer and Business Behaviors in Indonesia
With the rapid deployment of 5G technology in Indonesia, both consumers and businesses are poised to experience significant transformations. The ultra-fast speeds, low latency, and
With the rapid deployment of 5G technology in Indonesia, both consumers and businesses are poised to experience significant transformations. The ultra-fast speeds, low latency, and
Stay up to date with our latest findings
In 2025, parents continue to play a pivotal role in the global consumer economy, not only controlling a significant portion of household spending but also
Indonesia’s middle class has long been the backbone of its economy—driving consumption, stimulating growth, and anchoring political stability. As of 2025, however, this critical demographic
As the holy month of Ramadan concluded and Indonesians celebrated Eid Al-Fitr in 2025, a wave of lifestyle, spending, and career changes followed. Our recent
In today’s competitive marketplace, businesses need more than just great products or services—they need memorable experiences that connect with their audience. That’s where event marketing
2025 has witnessed an intriguing trend in Indonesia: people from all walks of life are flocking to buy gold. From local jewelry shops, gold boutiques,
In an age where digital consumption is a daily habit, many Indonesians are beginning to take a more intentional approach to the content they engage