Young Indonesians’ Interest in Reading: Part 1
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets
Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for
Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year
Moving from the much beloved snacking and eating of Indonesian street food, to the soaring bubble tea craze in 2000s, the newest trend seems to
What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a
During the pandemic, many exercise options are becoming unavailable, or at least very limited. New trends emerged, from the obvious increase in bicycle users[1] to
Most people would agree that our health is number one priority, with or without a pandemic. But sometimes we are too busy to make sure
According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with
Stay up to date with our latest findings
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets
Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for
Many study reports stated cats are the most popular kind of animal that are being adopted in Indonesia as a pet. When it comes to
As Indonesia navigates economic deflation, millennials and Generation Z are increasingly engaging in a behavior known as “doom spending”. Doom spending refers to consumers’ tendency
In recent years, Generation Z in Indonesia has embraced the healing trend, prioritizing mental and emotional well-being, which has shaped young Indonesians’ lives and spending