Curative Choices

What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a lot of different things people do (and forwarded to friends and families) to try and stay healthy – to keep the immune system up and ready, to borrow a commonly stated quote. This can also reflect in how they choose their medicines when they get sick, and this time we’ve asked Indonesian consumers regarding those preferences.

Plenty of over-the-counter medicines are available in the Indonesian market, and this is supported by quite high demand at a solid 70% saying that they buy over-the-counter medicines on their own. This is likely due to the fact that 85% tries to cure their illness on their own first before consulting a doctor. However, the top factor that influences Indonesian consumer’s decision on which medicine to get is still from a doctor’s opinion at 54%, with self research coming second at 47%.

How about you? How do you decide your medicine use and purchase?

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