77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from
As more cities are facing lockdown, nonessential businesses are being ordered to close and customers are generally avoiding public places. Limiting shopping for all but
Most businesses across different sectors have been hit hard as the COVID-19 pandemic wreaks havoc on economic activities in Indonesia. This brings most businesses to
Indonesia records a new total of 4,557 number of confirmed Covid-19 cases with the death toll at 399 and recoveries at 380 on April 13,
Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an
Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and
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In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the
The entrepreneurial spirit is thriving among young people, and the business landscape in 2025 offers unique opportunities that are innovative, contemporary, and tailored to their
As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part
In recent years, there has been a noticeable trend of Indonesian merchants and consumers shopping for bulk clothing in Thailand. This trend is reshaping the
According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new
The global phenomenon of Korean dramas (K-dramas) is reshaping the entertainment industry, and its influence doesn’t stop there. As millions of viewers worldwide binge-watch compelling