market research

How Can Pantene Grow Sales by 5% Through Optimal Pricing

Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an easy fix, read more →

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and read more →

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year. read more →

Housewives Persona Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative of Indonesia’s population. read more →

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status. read more →

Snaptastic: 1 Million Play!

Today marks another special milestone—Snapcart app’s Snaptastic game has reached 1 million plays after only four months since the game was launched! read more →