
Indonesia’s Shopper Personas
Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people
Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people
Snapcart –Asia’s first and only cashback app–has just turn one year-old today. In celebration of the the anniversary,
Earlier this year, Snapcart won the Accenture Consumer Innovation Award (ACIA) in GIVE ME Omni-Personalisation category and was the first and only start-up company in
Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data. However,
Stay up to date with our latest findings
Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have
The discussion around a potential 32% import tariff imposed by the United States on Indonesian products in 2025 is creating ripples across various sectors. While
Facing the reality of a business on the verge of bankruptcy is one of the most challenging situations any entrepreneur can experience. However, many businesses—both
As Indonesia navigates through economic uncertainty, consumers are increasingly becoming more strategic and mindful about how they spend their money. Interestingly, in the first part
As sustainability becomes more than just a buzzword, Indonesia is stepping up its transition toward a greener future—especially in transportation. With government-backed initiatives to promote
In 2025, numerous news reports in Indonesia have informed the public that the country is facing a tough economic climate, supported by expert statements and