
Indonesia’s Shopper Personas
Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people
Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people
Snapcart –Asia’s first and only cashback app–has just turn one year-old today. In celebration of the the anniversary,
Earlier this year, Snapcart won the Accenture Consumer Innovation Award (ACIA) in GIVE ME Omni-Personalisation category and was the first and only start-up company in
Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data. However,
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The rise of subscription-based services has dramatically shifted consumer spending habits across the globe, and Indonesia is no exception. From entertainment and e-commerce to food
Urbanization in Indonesia is rapidly transforming the country’s economic landscape and consumer behavior. And as more people migrate to cities, urban lifestyles, digitalization, and increased
Ramadan is a time of spiritual reflection and devotion, but it also significantly impacts lifestyle habits, especially in terms of diet, exercise, and sleep. Our
Eid al Fitr is one of the most significant celebrations in Indonesia. In our recent survey, we discovered that in 2025, 86% of Indonesians are
In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and