
Indonesia’s Shopper Personas
Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people
Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people
Snapcart –Asia’s first and only cashback app–has just turn one year-old today. In celebration of the the anniversary,
Earlier this year, Snapcart won the Accenture Consumer Innovation Award (ACIA) in GIVE ME Omni-Personalisation category and was the first and only start-up company in
Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data. However,
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The world of mobile phones is constantly evolving, with many people looking for flexible, cost-effective solutions to their technology needs. And one such solution is
Artificial Intelligence (AI) continues to reshape how people interact with technology, and Indonesia is no exception. According to our findings in the first part of
Artificial Intelligence (AI) is quickly becoming a part of daily life across the globe, and Indonesia is no exception. Hence, in April 2025, Snapcart conducted
In 2025, parents continue to play a pivotal role in the global consumer economy, not only controlling a significant portion of household spending but also
Indonesia’s middle class has long been the backbone of its economy—driving consumption, stimulating growth, and anchoring political stability. As of 2025, however, this critical demographic
As the holy month of Ramadan concluded and Indonesians celebrated Eid Al-Fitr in 2025, a wave of lifestyle, spending, and career changes followed. Our recent