Our recent study showed that the Baby Boomers generation buy and drink more UHT milk rather than the younger ones, and Ultra Milk is on
In today’s fast-paced world, deciding whether to buy or rent a home is a crucial choice, especially for young adults. According to our recent research,
In Indonesia, the dream of owning a home is becoming more challenging, especially for Gen Z and Millennials. With rising property costs, shifting lifestyles, and
Breaking the stereotype that young Indonesians are not interested in reading, our recent study reveals fascinating insights into the reading habits and preferences of young
Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are
All over the world, millennials are coming into their own and Indonesia is no exception. Millennials are a huge segment of the country’s population, comprising
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As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences
The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly
Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with
Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.
Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand
Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of