Little by little, restrictions in Indonesia regarding the pandemic are lifted. Even plans to increase restrictions during the year’s end are cancelled[1], which means that
During the pandemic, a lot of activities are switched to being remote – remote working, remote schools, and so on. Consequently, simple communications to those
During the pandemic, plenty of new home businesses emerge, mainly due to the increased need for additional income due to the enacted social distancing policies
The pandemic affects a lot of us in different ways. Be it how we go about our daily lives, how we work, and many more.
Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement
With the increasing number of Covid-19 cases in Indonesia, it only makes sense that regulations related to preventive actions such as wearing face masks in
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In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people