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Perspective

Cosmetics for Indonesian Millennials

Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest

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Indonesia: A 2016 Review

2016 has been quite a year. For Snapcart, 2016 marks our first anniversary as well as the year where we become a regional company with

Perspective

Still Bottled Water in Indonesia

Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was

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Indonesia’s Shopper Personas

Being the fourth most populous nation on Earth, Indonesia is a great market to get into. However, one needs to know who are the people

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What A Nice Ride! Part 2

Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered

AI Adoption Trends in Marketing 2025

As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to

What A Nice Ride! Part 1

Transportation plays a crucial role in daily life, influencing everything from work commutes to lifestyle choices. Hence, in February – March 2025, we conducted a