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The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

July 1, 2020 No Comments

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and drink service, event planning,

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The Shift in Consumer Behavior from Eating Out to Home Cooking – How Should You Adapt Your Marketing Strategy?

July 1, 2020 No Comments

One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and

How big is your brand’s opportunity in online grocery platforms?

June 18, 2020 No Comments

How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will

COVID-19’s Impact on Indonesia Lifestyle

June 10, 2020 No Comments

The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily

Is Indonesia ready for further easing of PSBB?

June 4, 2020 No Comments

On April 3, 2020, the Indonesian government released regulations to implement large-scale social restrictions (PSBB) in order to slow down the spread of COVID-19 in

Is your digital ad effectively reaching your target age group?

May 19, 2020 No Comments

77% of Indonesians are spending more time online, is your ad placed where your target audience actually are? ‘Online’ is a huge place. Ranging from

What Indonesian Shoppers Really Think About Digital Ads

May 7, 2020 No Comments

Short answer? More positive than you think. “Free-to-use” sites such as Facebook, Twitter, and YouTube profit from their platforms’ ability to influence users with advertisements