Jakarta. OVO, backed by diversified conglomerate Lippo Group, is now the leading digital payment service in Indonesia, with more than half of everyday users preferring it over
Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart
The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch
Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are
Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect
Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’
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In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].
In a world where customer expectations, technology, and competition evolve rapidly, businesses cannot afford to stay stagnant. A strong brand today might feel outdated tomorrow
Indonesia, a nation known for its vibrant democracy, is currently experiencing a period of heightened social and political unrest. Recent large-scale protests, sparked by public
These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people