Jakarta. OVO, backed by diversified conglomerate Lippo Group, is now the leading digital payment service in Indonesia, with more than half of everyday users preferring it over
Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart
The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch
Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are
Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect
Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’
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The rise of subscription-based services has dramatically shifted consumer spending habits across the globe, and Indonesia is no exception. From entertainment and e-commerce to food
Urbanization in Indonesia is rapidly transforming the country’s economic landscape and consumer behavior. And as more people migrate to cities, urban lifestyles, digitalization, and increased
Ramadan is a time of spiritual reflection and devotion, but it also significantly impacts lifestyle habits, especially in terms of diet, exercise, and sleep. Our
Eid al Fitr is one of the most significant celebrations in Indonesia. In our recent survey, we discovered that in 2025, 86% of Indonesians are
In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and