Jakarta. OVO, backed by diversified conglomerate Lippo Group, is now the leading digital payment service in Indonesia, with more than half of everyday users preferring it over
Christmas season is competitive. Multiple brands from different categories are all banking on the same sentiment of giving, sharing, and togetherness. In this regard, Snapcart
The internet has certainly revolutionized the way we interact and communicate. We use the internet in almost everything we do – from staying in touch
Smooth skin is not just from good genes but also from good daily habits. According to T: The New York Times Style Magazine, there are
Over the years, social media grew massively as a global marketing platform. A lot of studies has been conducted about online behavior and its effect
Packaged drinking water is safe for consumption and convenient to buy. Almost all respondents who answered the in-app survey buy it. ‘Mineral Composition’ and ‘Price’
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A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth
In today’s changing social landscape, more people are choosing alternative lifestyles that prioritize personal fulfillment, freedom, and financial independence. One of the most notable shifts
Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling
Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
In 2025, the Indonesian government has urged the public to migrate from SIM cards to e-SIM for the sake of personal data security and protection
Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media