
Getting Invested
The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial

The trend regarding investing your money beyond savings in bank and/or non-bank has been quite prominent among Indonesian consumers in the past few years. Financial

Education is one of the main sectors that are severely impacted by the pandemic. Over 530.000 schools have closed, affecting around 68 million students[1], limiting

Ramadan, aside from a time for Indonesians to spiritually recharge, is also a time of gathering and togetherness. Hence, it is interesting to see how

After our previous article, we look at Ramadan spending. It is known that Ramadan is one of the festivities in Indonesia where people tend to

(Image credit: Wikimedia Commons) With Ramadan arriving, conversations about mudik (going back to one’s hometown, usually done during holidays) have started to come up. However,

With the world all around us going faster and faster, fast food is becoming more of a necessary option for Indonesians. Whether it’s due to
Stay up to date with our latest findings

Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.

Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand

Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of

Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and

How Running Events Are Becoming Part of Modern Lifestyle Behavior Running in Indonesia is no longer viewed solely as a sport. Over the past few

In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s