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Memahami Iklan Pada Era Consumer Journey 5A

Iklan adalah bentuk komunikasi yang kompleks dan memiliki banyak fungsi, di antaranya meningkatkan kesadaran, memberikan pengaruh, menampilkan suatu citra, dan menciptakan permintaan. Dengan pola belanja

Perspective

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

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Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

Perspective

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.

Housewives
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Housewives Personas Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

Tea
Perspective

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.

Press Room

Snaptastic: 1 Million Play!

Today marks another special milestone—Snapcart app’s Snaptastic game has reached 1 million plays after only four months since the game was launched!

Perspective

Cosmetics for Indonesian Millennials

Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest

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Indonesia: A 2016 Review

2016 has been quite a year. For Snapcart, 2016 marks our first anniversary as well as the year where we become a regional company with

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gold investment

Digital vs Physical Gold

In 2025, gold continues to hold a significant place in the investment strategies of Indonesians. Our survey discovered that in Indonesia, most people believe that

consuming fitness supplements

Boost Your Strength: Part 2

As more Indonesians have witnessed a positive trend in physical activity, the country’s fitness and wellness industry is experiencing rapid growth — with the fitness