In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.
Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement
The pandemic has changed so many aspects of businesses that not only do business owners need to change their strategies in selling their products and
E-commerce transactions in Indonesia has been growing tremendously since 2015 with GMV (Gross Merchandise Value) of US$ 1.7 billion at a CAGR of 88% reaching
Lockdowns, social distancing and work-from-home arrangements have greatly disrupted the status-quo of essentially everything. Indonesia’s own form of strict social distancing (PSBB) was implemented earlier
Nobody could have predicted the occurrence of COVID19 pandemic and its economic implications to countries across the globe. One of the many things most people
With all the new and modern ways of payment like e-wallets, QR, and cryptocurrency, it wouldn’t be fair if we don’t revisit one of the
For a healthy body, a balanced and nutritious diet is needed. Especially during this pandemic, to further maintain our immune system, we are even more
With the increasing number of Covid-19 cases in Indonesia, it only makes sense that regulations related to preventive actions such as wearing face masks in
Most people would agree that our health is number one priority, with or without a pandemic. But sometimes we are too busy to make sure
In line with President Jokowi’s policy to carefully reopen the economy, a series of gradual directives on relaxing large-scale social restrictions (PSBB) has been implemented
PANDEMI covid-19 yang terjadi di Indonesia dan sebagain besar dunia memang turut mengubah prilaku masyarakat sehari-hari, termasuk dalam berbelanja. Karena adanya pembatasan sosial maupun fisik
One of the most impacted sectors of the social restrictions imposed during the pandemic is the hospitality industry. Almost all businesses in lodging, food and
How much is the pandemic tipping the scales in favor of online platforms for groceries? Is this online channel’s boom here to stay? Or will
The COVID-19 pandemic has brought the world sudden and drastic changes, not just in the health and economic sectors but even down to the daily
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As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences
The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly
Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with
Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.
Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand
Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of