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Memahami Iklan Pada Era Consumer Journey 5A

Iklan adalah bentuk komunikasi yang kompleks dan memiliki banyak fungsi, di antaranya meningkatkan kesadaran, memberikan pengaruh, menampilkan suatu citra, dan menciptakan permintaan. Dengan pola belanja

Perspective

Advertisement during Customer Journey

Advertisement is a complex form of communication and serves many functions – increasing awareness, influencing the audience, public imaging, and

Datagraphic

Philippines Shopper Personas

Philippines is the second biggest market in Southeast Asia with a population of over 100 million. The country therefore,

Housewives
Datagraphic

Housewives Personas Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

Tea
Perspective

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.

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New In Perspective

The Rise of Everyday Fragrance

Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and

good hair day

A Good Hair Day: Part 2

In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].