In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a
Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation
Air pollution has become one of the most critical issues in this modern era since it is responsible for millions of deaths globally each year
Gadgets are used to being in a group of luxurious products. But as time goes by, many types of gadgets like smartphones for example, are
As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social
As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption
The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.
Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce
There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes
Jakarta, 13 Juli 2023 – Beberapa tahun terakhir, lanskap pemasaran digital kian berevolusi mengikuti perilaku belanja masyarakat yang terus bergerak. Masifnya pertumbuhan teknologi dan internet
Beauty product industry is one of the most resilient businesses that keeps growing in bad financial conditions like during Covid-19 pandemic [1] and recession (if
Indonesia has started to increase the tobacco excise tax since the beginning of 2022 with an increased excise rate up to 12% [1]. This policy
Happiness Level Back in 2017, Snapcart and I collaborated in a study to measure happiness across generation. The finding showed that the older generation (Gen
According to some studies, Covid-19 pandemic has changed Indonesian consumers’ behavior in Ramadan for the past few years. For example, during Ramadan before pandemic, 69%
Jakarta, 16 Maret 2023 – Menjelang Ramadan tahun ini dengan situasi yang berbeda, para pemain e-commerce semakin gencar berbenah untuk mempersiapkan program yang matang dengan keunggulan yang ditawarkan.
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The #KaburAjaDulu trend has recently emerged in Indonesia, representing the growing sentiment among Indonesians to leave the country in search of better opportunities abroad. Whether
In today’s digital landscape, businesses must leverage effective marketing strategies to increase online profits. With rising competition, companies need to optimize their online presence and
Gaming has become an integral part of daily life for many Indonesians, spanning various age groups and demographics. According to Newzoo, Indonesia’s gaming market reached USD
In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians
Recently, many reports have shown that the purchasing power of Indonesian society is experiencing a decline. This is evident from the decrease in domestic consumption
Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and