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Tea or Coffee? Part 2
In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians
February 14, 2025
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In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians
Recently, many reports have shown that the purchasing power of Indonesian society is experiencing a decline. This is evident from the decrease in domestic consumption
Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and
Indonesia’s medical equipment and devices industry is experiencing rapid growth, driven by increasing domestic demand, government support, and advancements in local manufacturing capabilities. And as
The popularity of food delivery services in Indonesia continues to grow, fuelled by consumer preferences and purchasing habits. According to our study, 73% of Indonesians
Indonesia’s tobacco industry is experiencing a significant shift following the government’s decision to maintain excise tax rates in 2025 while increasing the minimum retail price
In early 2025, food delivery services have become an integral part of daily life for many Indonesians. Hence, with 4.857 respondents, in January 2025 Snapcart
In an increasingly digital world, the telecommunications (telco) industry plays a pivotal role in shaping economies, businesses, and societies. Indonesia, with its vast population and
In the first part of this article, we discovered that in 2025, health insurance remains a vital consideration for Indonesians, that a significant portion of
In recent years, sustainability has become a critical global priority, with climate change posing significant risks to economies, businesses, and societies. The financial sector, particularly
Fashion is an integral part of daily life for Indonesians, with many considering it important to their identity and lifestyle. According to our previous studies,
Health insurance is one of the most important aspects that provides security against unexpected medical costs. However, a data from the middle of 2024 discovered
Coffee, often referred to as “liquid gold,” has long been a cornerstone of global trade and a cultural staple in many countries. However, the period
Indonesia has solidified its position as one of the most attractive destinations for global investors in 2025. With its burgeoning economy, rich natural resources, strategic
In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority
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In many urban centers, stress shopping has become a defining behavior of Gen Z consumers. With constant exposure to social media trends, economic pressure, and
Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation.
In today’s digital-first economy, attracting Gen Z consumers has become one of the biggest challenges for businesses. Born between 1997 and 2012, this generation has
In the first part of this article, our study found that in this digital era, social media and product quality play a more significant role
In 2025, Indonesian businesses are adapting to stricter rules on music royalties. Whether it is a café playing relaxing background tracks, a retail store creating
In recent years, the DIY (Do-It-Yourself) trend has surged in popularity across the globe, including in Indonesia. Instead of buying mass-produced items, many consumers are