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Young Indonesians’ Interest in Reading: Part 2

Breaking the stereotype that young Indonesians are not interested in reading, our recent study reveals fascinating insights into the reading habits and preferences of young

Perspective

The Phenomenon of Concert Craze in Indonesia

In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets

Perspective

A Growing Trend: Halloween Celebrations in Indonesia

Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for

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Indonesian Pawrents’ Love and Care

Many study reports stated cats are the most popular kind of animal that are being adopted in Indonesia as a pet. When it comes to

Perspective

The Healing Phenomenon Among Gen Z in Indonesia

In recent years, Generation Z in Indonesia has embraced the healing trend, prioritizing mental and emotional well-being, which has shaped young Indonesians’ lives and spending

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The Rise of the Fashion Repair Trend in Indonesia

The fashion industry is one of the largest polluters globally, significantly contributing to environmental degradation through waste generation and carbon emissions. As awareness of these

Perspective

The Sugar-Sweetened Beverage Tax in Indonesia

Indonesia plans to implement a sugar-sweetened beverage (SSB) tax. Just like tobacco products, this tax is also related to people in Indonesia’s health condition. With

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What’s On TV Today

Many news reports said that TV viewership continues to decrease annually across Indonesia.  This phenomenon might reflect the broader global trends as the rise of

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Healthy Ramadan

Ramadan is a time of spiritual reflection and devotion, but it also significantly impacts lifestyle habits, especially in terms of diet, exercise, and sleep. Our

What A Nice Ride! Part 2

Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered

AI Adoption Trends in Marketing 2025

As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to