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The Importance of Communication

During the pandemic, a lot of activities are switched to being remote – remote working, remote schools, and so on. Consequently, simple communications to those

August 12, 2021 No Comments

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Influencer Marketing: Which Public Figures Entice Indonesians To Shop The Most?

November 13, 2023 No Comments

As the time goes by, people’s habit, behavior, even mindset are changing, and technology development has a great influence in this case, especially after social

Indonesia’s Coffee Consumption Trends in 2023

October 2, 2023 No Comments

As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption

Generational Differences in Digital Platform Usage: A Comparative Analysis between Gen Z and Gen Y

September 14, 2023 No Comments

The rapid evolution of digital technology has significantly altered the way individuals interact with various aspects of their lives, including shopping, banking, education, and entertainment.

Indonesians’ Enthusiasm Toward Twin Date Sales In 2023

August 28, 2023 No Comments

Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce

Gender Myths and Facts in Indonesia

July 13, 2023 No Comments

There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes

Era Baru Industri E-commerce Gaet Lebih Banyak Pasar Lewat Strategi Afiliasi, Shopee Affiliate Program Menjuarai Pilihan Masyarakat Melampaui TikTok Affiliate, Tokopedia Affiliate, dan Lazada Affiliate

July 13, 2023 No Comments

Jakarta, 13 Juli 2023 – Beberapa tahun terakhir, lanskap pemasaran digital kian berevolusi mengikuti perilaku belanja masyarakat yang terus bergerak. Masifnya pertumbuhan teknologi dan internet

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