minimarket

How Can Pantene Grow Sales by 5% Through Optimal Pricing

Pricing a product properly can result in a big difference between success and failure for a company. However, determining the correct price is not an easy fix, read more →

Rise of Minimarkets: Indonesia’s Purchase Shift from Super and Hypermarkets to Minimarkets

Minimarkets in Indonesia have been hailed as the “killer” of supermarkets since 2012. Its rapid growth has been largely driven by read more →

Indonesian and Their Snacking Habits

According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with the biggest snacking habit. read more →