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Perspective

Indonesian and Their Snacking Habits

According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with

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From Viral Fame to Lasting Impact

Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is

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Cash or Cashless?

Cashless payments have become popular in this digital era, especially since the Covid-19 pandemic. But in the past few years, some of our studies have