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Perspective

Indonesian Chocolate Consumption

Indonesia is the third largest cocoa producer nation in the world, and an average Indonesian consume 0.4 kg chocolate per year.

Housewives
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Housewives Personas Deep Dive

Housewives is one of the Shopper Personas that we considered as unique and has a significant portion on our total user base, which is representative

Tea
Perspective

Ready to Drink Tea in Indonesia

Drinking tea is a habitual ritual for Indonesians, planted from long time ago. It’s a common beverage choice among all ages, gender or socio-economic status.

Perspective

Cosmetics for Indonesian Millennials

Beauty has been a human obsession since the dawn of civilization. Making oneself to appear beautiful has never ceased to exist even during the hardest

Perspective

Still Bottled Water in Indonesia

Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was

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New In Perspective

Life After Eid 2025 in Indonesia

As the holy month of Ramadan concluded and Indonesians celebrated Eid Al-Fitr in 2025, a wave of lifestyle, spending, and career changes followed. Our recent

Gold Buying Rush Phenomenon in Indonesia

2025 has witnessed an intriguing trend in Indonesia: people from all walks of life are flocking to buy gold. From local jewelry shops, gold boutiques,

Controlling Your Feed

In an age where digital consumption is a daily habit, many Indonesians are beginning to take a more intentional approach to the content they engage