Sebuah kekuatan raksasa platform penyedia jasa data survei online telah hadir di Indonesia. Per 1 November 2021, telah tercapai kesepakatan kerja sama antara perusahaan riset
Minimarkets in Indonesia have been hailed as the “killer” of supermarkets since 2012. Its rapid growth has been largely driven by
Drinking water is one of the most vital resources on earth, and the idea of commercializing such commodity in the shape of bottled water was
Nowadays using loyalty programs to build and maintain customer engagement just simply couldn’t cut it anymore.
Face-to-face interview has been the main method used by almost all agencies in Indonesia to collect data. However,
A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the
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These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people
In today’s digital landscape, Artificial Intelligence (AI) is revolutionizing the way consumers discover and select products. From e-commerce platforms to streaming services, AI-driven recommendations are
In many urban centers, stress shopping has become a defining behavior of Gen Z consumers. With constant exposure to social media trends, economic pressure, and
Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation.
In today’s digital-first economy, attracting Gen Z consumers has become one of the biggest challenges for businesses. Born between 1997 and 2012, this generation has