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About Taking Care Of Yourself

Not going out of the house much is not an excuse to stop taking care of oneself. In fact, it is more important to do

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Sentiments Towards The Second PSBB

On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an

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Switching Brands: What Does It Take?

In our previous article, we’ve mentioned that from our August survey, 66% of consumers have stated that they have tried new brands and/or switched brands.

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New In Perspective

Life After Eid 2025 in Indonesia

As the holy month of Ramadan concluded and Indonesians celebrated Eid Al-Fitr in 2025, a wave of lifestyle, spending, and career changes followed. Our recent

Gold Buying Rush Phenomenon in Indonesia

2025 has witnessed an intriguing trend in Indonesia: people from all walks of life are flocking to buy gold. From local jewelry shops, gold boutiques,

Controlling Your Feed

In an age where digital consumption is a daily habit, many Indonesians are beginning to take a more intentional approach to the content they engage