
Staycation Vacation
Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as
Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as
The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with
Phone balance usage in Indonesia is high due to a number of reasons. In Indonesia, 95% of internet users access them through their phones[1]. This
When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot
Free delivery promotions are one of the most common promotions being offered by e-commerce retailers in Indonesia. Knowing that, is it really that significant at
What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a
Stay up to date with our latest findings
A growing trend has emerged among Indonesian mothers. In 2024, some studies reported that mom and baby care products were expected to experience rapid growth
In today’s changing social landscape, more people are choosing alternative lifestyles that prioritize personal fulfillment, freedom, and financial independence. One of the most notable shifts
Storytelling continues to be a powerful branding tool in the Indonesian market. In the first part of this article, we found that indeed, brand storytelling
Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
In 2025, the Indonesian government has urged the public to migrate from SIM cards to e-SIM for the sake of personal data security and protection
Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media