
Staycation Vacation
Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as
Staycations: a term now even more frequently used, due to travel limitations during the pandemic. Due to difficulties to travel between cities, as well as
The increase of smartphone penetration in Indonesia means an increase in smartphone ownership as well. With the various options available in the market, coupled with
Phone balance usage in Indonesia is high due to a number of reasons. In Indonesia, 95% of internet users access them through their phones[1]. This
When staying at home, what are our options for entertainment? One that came to mind would be reading books. During the pandemic, where a lot
Free delivery promotions are one of the most common promotions being offered by e-commerce retailers in Indonesia. Knowing that, is it really that significant at
What do you do when you get sick? The answer can differ quite greatly between people, it seems. Especially during this pandemic, there are a
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These days, the variety of hair care products has expanded significantly. Our recent survey in August 2025 discovers that more Indonesians are now paying attention
Financial anxiety is one of the strongest forces shaping consumer behavior in 2025. Rising living costs, global economic uncertainty, and household debt are pushing people
In today’s digital landscape, Artificial Intelligence (AI) is revolutionizing the way consumers discover and select products. From e-commerce platforms to streaming services, AI-driven recommendations are
In many urban centers, stress shopping has become a defining behavior of Gen Z consumers. With constant exposure to social media trends, economic pressure, and
Music has always been a powerful part of Indonesian culture, and live concerts have become one of the most anticipated entertainment events across the nation.
In today’s digital-first economy, attracting Gen Z consumers has become one of the biggest challenges for businesses. Born between 1997 and 2012, this generation has