Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered
Ramadan is a significant time for Muslims worldwide, and in Indonesia, iftar gatherings hold a special place in the hearts of many. According to our
Indonesia has long been a hotbed for diverse music and podcast genres, and it’s no surprise that a staggering 95% of Indonesians love listening to
In today’s fast-paced digital world, music and podcasts have become essential companions for many Indonesians. According to some reports, music streaming app users in Indonesia
Ramadan is a sacred and highly anticipated time for Indonesians, not only as a month of fasting and spiritual reflection but also as a period
As Ramadan 2025 approaches, Indonesians are preparing for one of the most significant months of the year. Beyond spiritual reflection and communal activities, Ramadan also
Gaming has become an integral part of daily life for many Indonesians, spanning various age groups and demographics. According to Newzoo, Indonesia’s gaming market reached USD
In the first part of our article, we discovered that the number of people who love coffee and tea is almost balanced; 45% of Indonesians
Coffee and tea are among the most popular beverages in Indonesia. The Indonesia coffee market generated a revenue of USD 16,839.4 million in 2023 and
The popularity of food delivery services in Indonesia continues to grow, fuelled by consumer preferences and purchasing habits. According to our study, 73% of Indonesians
In early 2025, food delivery services have become an integral part of daily life for many Indonesians. Hence, with 4.857 respondents, in January 2025 Snapcart
In the first part of this article, we discovered that in 2025, health insurance remains a vital consideration for Indonesians, that a significant portion of
Fashion is an integral part of daily life for Indonesians, with many considering it important to their identity and lifestyle. According to our previous studies,
Health insurance is one of the most important aspects that provides security against unexpected medical costs. However, a data from the middle of 2024 discovered
In the first part of this article, we revealed interesting shopping behaviors among Indonesians regarding official versus non-official stores in e-commerce platforms. While the majority
In the dynamic world of e-commerce, knowing where to shop plays a critical role in ensuring a positive online shopping experience. Hence, in January 2025,
In response to the increasing percentage of VAT to 12%, the No Buy Challenge 2025 act has become a trending on social media. Since the
As we welcome 2025, the automotive market in Indonesia reveals some interesting trends regarding car purchasing behavior. According to our data from the first part
According to our previous study in 2024, we discovered that more than half of the population (63%) in Indonesia are planning to buy a new
In recent times, consumer boycotts have emerged as a powerful expression of values and collective action. However, not all participants remain steadfast in their resolve.
Boycotting has become a prominent form of expressing consumer opinions in Indonesia. However, our previous study revealed that many consumers are still uncertain about continuing
In the first part of this article, we figured out that eating out has become an integral part of daily life for many Indonesians [1].
In an era where food delivery services are booming, our latest survey reveals that many Indonesians still enjoy dining out, particularly those from the SES
In Indonesia, condiments hold a special place in enhancing meals. In the first part of this article, we revealed that almost all people in Indonesia love
Condiments are an essential part in cuisine that could enhance the flavours of dishes and make them tastier, also elevating the dining experience. Hence, in
In the past year, boycotting specific brands became a prominent trend among many people around the world, including Indonesians. However, as time passed, consumer behavior
The Israel-Palestine conflict has stirred global sentiments, including in Indonesia, where a significant portion of the population has engaged in boycotts against certain brands. Viral
According to numerous news sources, Indonesians these days prefer to purchase old cars over brand-new ones. However, as stated in the previous article, our research
Pros and cons have arisen regarding the Indonesian government’s plan to implement a new policy of standardizing cigarette packaging without brand identity in the Draft
Many news reports said that people in 2024, Indonesians prefer to buy used cars instead of the new ones. Hence, Snapcart conducted research to discover
Our recent study showed that the Baby Boomers generation buy and drink more UHT milk rather than the younger ones, and Ultra Milk is on
In 2025, the Indonesian government are giving free lunch to students in Indonesia. Not just for fulfilling stomach, the foods & beverages that are given
In today’s fast-paced world, deciding whether to buy or rent a home is a crucial choice, especially for young adults. According to our recent research,
In Indonesia, the dream of owning a home is becoming more challenging, especially for Gen Z and Millennials. With rising property costs, shifting lifestyles, and
Breaking the stereotype that young Indonesians are not interested in reading, our recent study reveals fascinating insights into the reading habits and preferences of young
As one of the largest Muslim population countries in the world, Indonesia is a major player in the global halal industry. The country’s halal market
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
As the world becomes more aware of environmental concerns, the demand for sustainable products is rising. Our study has revealed that 84% of Indonesians have
As environmental awareness rises globally, Indonesian consumers are also showing increasing interest in sustainable products. According to our recent survey, a comprehensive understanding of their
Many news reports said that TV viewership continues to decrease annually across Indonesia. This phenomenon might reflect the broader global trends as the rise of
Indonesia is a tropical country known for its diverse cultures and natural beauty, but there’s more to its charm than just breathtaking landscapes. In September
Gen Z are “conquering” the world. According to KPMG Malaysia Head of Consumer & Retail Ngu Heng Sing, Gen Zs make up 25% of the
According to some studies, dogs have earned the title of the most popular pets worldwide. In Indonesia, this trend is no different, with a fascinating
In Indonesia, cats are one of the most beloved pets, capturing the hearts of many households across the country. According to our recent survey, a
As one of the most popular beverages in many countries, including in Indonesia, new innovations are always discovered for coffee, which create new coffee consumption
The Qatar World Cup 2022 is finally here. Lots of people from around the world are talking about this quadrennial event on social media. Following
At the beginning of May 2022, the Minister of Agriculture of Indonesia, Syahrul Yasin Limpo has officially announced that Foot and Mouth Disease (FMD) or
Stay up to date with our latest findings
In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and
Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
Transportation plays a crucial role in daily life, influencing everything from work commutes to lifestyle choices. Hence, in February – March 2025, we conducted a
In today’s rapidly evolving market landscape, businesses must adopt innovative strategies to connect with diverse consumer segments. One such approach is intergenerational marketing, which focuses