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Go Go Gadget!

Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone

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Snacks of Choice

The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more

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Ensured and Insured

Insurance is one of those things we forget about until we need it, kind of like a spare tire. However, till date, people still have

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Movie Time!

The COVID-19 pandemic has had a substantial impact on the movie industry in 2020. Across the world and to varying degrees, cinemas and movie theatres

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Game Time!

With around USD159.3 billion in expected revenue in 2020[1], gaming is a rapidly growing market, which is only further amplified by the ongoing social distancing

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New In Perspective
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A Story to Tell

In today’s competitive market, brands are increasingly turning to storytelling to connect with their audience on a deeper level. In Indonesia, certain brands that use

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From Viral Fame to Lasting Impact

Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is