
Go Go Gadget!
Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone
Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone
The culture of snacking is hard to separate from Indonesians with its abundant choice of street food and home-industry-produced snacks. And this is even more
The loss of our daily routines and the threat of more serious casualties to come from COVID-19 has put a serious emotional strain on people’s
Insurance is one of those things we forget about until we need it, kind of like a spare tire. However, till date, people still have
The COVID-19 pandemic has had a substantial impact on the movie industry in 2020. Across the world and to varying degrees, cinemas and movie theatres
With around USD159.3 billion in expected revenue in 2020[1], gaming is a rapidly growing market, which is only further amplified by the ongoing social distancing
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Despite the rise of global e-commerce and official brand stores in Indonesia, the international “jastip” (jasa titip or personal shopper service) remains a favorite method
In 2025, the Indonesian government has urged the public to migrate from SIM cards to e-SIM for the sake of personal data security and protection
Our recent study conducted in June 2025 found that only 40% of Indonesians still frequently visit shopping centers. Interestingly, by the end of July, media
In today’s competitive market, brands are increasingly turning to storytelling to connect with their audience on a deeper level. In Indonesia, certain brands that use
On July 15, 2025, the U.S. government, under President Donald Trump, officially confirmed a 19% tariff on Indonesian imports, down from an initially proposed 32%.
Going viral is every marketer’s dream—millions of views, shares pouring in, overnight fame. It is exciting. It is validating. It is powerful. But here is