Movie Time!

The COVID-19 pandemic has had a substantial impact on the movie industry in 2020. Across the world and to varying degrees, cinemas and movie theatres have been closed and movie releases have been moved to future dates or delayed. However, by streaming service, video on demand, and virtual theatre, a steady diet of movies are still being released almost every week. The New York Times even has reviewed more than 460 movies since mid-March 2020[1]. Add that to the plethora of series available through streaming services, video-on-demands, as well as TV, watching movies and series are still a top entertainment option during the pandemic for people across the world, including Indonesia.

Looking at the data we’ve collected, 71% of our respondents preferred streaming from their phone compared to 62% from TV, with 47% saying that streaming from their phones are their most preferred method of video entertainment, be it watching movies, series, or even simply streaming videos. However, regarding the amount of time spent daily, around 53% answered between 1-3 hours, approximately enough for only a movie or two relatively short ones, while 16% answered they spent less than 1 hour daily. This might be in line as well with how 56% are not subscribed to streaming services or pay-per-views, as the amount of time spent daily watching movies, series, and streaming videos are not especially high.

Interested to know how the pandemic affects other consumer behaviors? Try our TASC Trial and get 100 online survey respondents for free! Our on-site survey creation tool will help you create your first online survey in no time. Give it a try here.


[1] The pandemic is changing Hollywood, maybe forever

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