Among its counterparts in Southeast Asia, Indonesia has one of the biggest and fastest-growing Fast Moving Consumer Goods (FMCG) markets. Even with the global inflation
The new normal – what does it entail? For some, it means that mandatory testing for COVID-19 has become an unavoidable part of life. And
During the pandemic, a lot of activities are switched to being remote – remote working, remote schools, and so on. Consequently, simple communications to those
At the end of June 2021, the government has announced the start of COVID-19 vaccination programs for children aged between 12-17 years old[1]. For some,
On the 14th of September, Jakarta announced its second round of Large-scale Social Restriction (PSBB II) measures following the national daily infection rate hitting an
Although a total of 83% of Indonesians are interested in getting the COVID-19 vaccine once available, only 34% of them strongly agree about the statement
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In Indonesia’s FMCG sector, dishwashing liquid is a high-velocity household staple driven by daily consumption, intense price competition, and strong brand habits. To understand consumers’
As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences
The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly
Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with
Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.
Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand