Fashion is an integral part of daily life for Indonesians, with many considering it important to their identity and lifestyle. According to our previous studies,
In recent years, there has been a noticeable trend of Indonesian merchants and consumers shopping for bulk clothing in Thailand. This trend is reshaping the
The fashion industry is one of the largest polluters globally, significantly contributing to environmental degradation through waste generation and carbon emissions. As awareness of these
As many local factories in Indonesia shut down, the local fashion industry faces growing challenges. As of September 9, the total workforce in the textile
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In the rapidly evolving digital economy, QRIS Tap (Quick Response Code Indonesian Standard with tap functionality) is emerging as a game-changer in the financial ecosystem.
In today’s digital-first world, capturing the attention of Generation Z consumers requires brands to go beyond traditional marketing tactics. Gen Z, born between 1997 and
Indonesia’s public and private transportation options come with their own sets of advantages and challenges. With a sample of 5.000 respondents, our recent survey discovered
As artificial intelligence (AI) continues to evolve, its role in marketing is becoming more significant than ever. In 2025, businesses are leveraging AI-driven strategies to
Transportation plays a crucial role in daily life, influencing everything from work commutes to lifestyle choices. Hence, in February – March 2025, we conducted a
In today’s rapidly evolving market landscape, businesses must adopt innovative strategies to connect with diverse consumer segments. One such approach is intergenerational marketing, which focuses