A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the
Collaboration has been done for centuries. It is the key of many success stories we know have happened throughout time.
Indonesia’s mobile video ad inventory has been reported to have notched up a 607% increase in 2014, and surged up to 1,635% in the second
In 2014, Indonesia has been dubbed as one of the pioneering countries that sparked the selfie trend worldwide. Selfie – an universal fad and a
Stay up to date with our latest findings
In an era where e-commerce overwhelmingly dominates everyday shopping, a crucial question arises for marketers and brand strategists: does consumer enthusiasm for visiting physical, offline
In Indonesia’s FMCG sector, dishwashing liquid is a high-velocity household staple driven by daily consumption, intense price competition, and strong brand habits. To understand consumers’
As digital media consumption continues to evolve, podcasting has emerged as a high-impact channel for brand storytelling and consumer engagement. To understand how modern audiences
The awareness surrounding reproductive health and personal care among Indonesian women continues to show steady growth. The feminine hygiene wash category, in particular, requires highly
Podcasts continue to establish their presence in Indonesia’s digital media landscape, offering consumers the flexibility to access content anytime and anywhere. An online survey with
Grocery shopping remains an essential part of everyday life, and Indonesian consumers continue to utilize both online and offline channels to fulfill their household needs.