Started to be applied in Indonesia 11 years ago [1], twin date sale has become one of important events for many consumers, sellers, e-commerce
There are many myths and certain stereotypes in our society, especially when it comes to gender diversity. However, according to some studies, not all myths/stereotypes
Jakarta, 13 Juli 2023 – Beberapa tahun terakhir, lanskap pemasaran digital kian berevolusi mengikuti perilaku belanja masyarakat yang terus bergerak. Masifnya pertumbuhan teknologi dan internet
Beauty product industry is one of the most resilient businesses that keeps growing in bad financial conditions like during Covid-19 pandemic [1] and recession (if
Indonesia has started to increase the tobacco excise tax since the beginning of 2022 with an increased excise rate up to 12% [1]. This policy
Happiness Level Back in 2017, Snapcart and I collaborated in a study to measure happiness across generation. The finding showed that the older generation (Gen
According to some studies, Covid-19 pandemic has changed Indonesian consumers’ behavior in Ramadan for the past few years. For example, during Ramadan before pandemic, 69%
Jakarta, 16 Maret 2023 – Menjelang Ramadan tahun ini dengan situasi yang berbeda, para pemain e-commerce semakin gencar berbenah untuk mempersiapkan program yang matang dengan keunggulan yang ditawarkan.
Some economists from various countries announced that the world will slip into recession in 2023 [1]. President of Indonesia, Joko Widodo even told the public
The number of vegetarians and vegans are rising. According to some studies, the approximate number of vegans are less than 1% of the world population.
Holiday is finally here. After being “forced” to stay at home during pandemic for about two years, the hype to welcome this year-end holiday is
Pilihan produk yang lengkap serta fitur-fitur pendukung kemudahan berbelanja online menjadi kunci utama daya tarik e-commerce saat ini. Inovasi fitur interaktif seperti Live Shopping
The Qatar World Cup 2022 is finally here. Lots of people from around the world are talking about this quadrennial event on social media. Following
The number of freight/logistics service companies in Indonesia are keep increasing. Based on data from the Central Statistics Agency or Badan Pusat Statistik (BPS) for
Live shopping trend has started getting popular since the occurrence of Covid-19 outbreak, as an alternative for people when they couldn’t go shop outside their
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Watching events together, commonly known as “watch parties,” continues to be a popular way for Indonesians to connect, socialize, and enjoy entertainment. To better understand
Online shopping has become an integral part of daily life for many Indonesians. To better understand how consumers engage with e-commerce platforms, a survey of
Fragrance products are no longer seen merely as complementary personal care items. For many Indonesians, using fragrances has become part of daily routines, self-expression, and
How Running Events Are Becoming Part of Modern Lifestyle Behavior Running in Indonesia is no longer viewed solely as a sport. Over the past few
In today’s fast-paced lifestyle, many Indonesians find themselves deeply attached to certain products that bring them comfort, entertainment, or simply a sense of satisfaction. What’s
In the first part of this post, we discovered that only 10% of Indonesians rely solely on shampoo without using other hair care products [1].