Young Indonesians’ Interest in Reading: Part 1
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets
Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for
According to the studies released by YouGov in April last year, Indonesia is one of the top two countries within the Asia Pacific region with
The annual mudik (or homecoming) season in Indonesia is possibly the biggest annual exodus the country has.
A quote by Margaret Atwood says, “touch comes before sight, before speech. It is the first language and the last, and it always tells the
Collaboration has been done for centuries. It is the key of many success stories we know have happened throughout time.
In 2014, Indonesia has been dubbed as one of the pioneering countries that sparked the selfie trend worldwide. Selfie – an universal fad and a
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Reading interest in Indonesia has often been reported as low. However, our recent study in October 2024 discovered that 88% of young Indonesians have a
In recent years, Indonesia has witnessed a significant boom in interest in live concerts and music events, making it one of the most vibrant markets
Halloween, once primarily celebrated in Western countries, has seen an explosive rise in popularity in Indonesia. Indonesians are increasingly embracing Halloween as an opportunity for
Many study reports stated cats are the most popular kind of animal that are being adopted in Indonesia as a pet. When it comes to
As Indonesia navigates economic deflation, millennials and Generation Z are increasingly engaging in a behavior known as “doom spending”. Doom spending refers to consumers’ tendency
In recent years, Generation Z in Indonesia has embraced the healing trend, prioritizing mental and emotional well-being, which has shaped young Indonesians’ lives and spending