
Cashless, But Not Clueless
After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless
After around a year or so of the COVID-19 pandemic, plenty of research around the world shows one definite change: that the adoption of cashless
Online shopping discounts at the end of year has always been a recurring event in Indonesia, and knowing that, it might be interesting to find
After one of our previous articles, we’re revisiting Indonesian consumer’s opinions about snacks. This time, we’d like to check regarding their choice in specific types
School’s back in, and not from the holidays – the government has announced that by July 2021, offline schools will start again[1]. Of course, the
Gadgets, which used to be clunky, expensive, and relatively hard to get, have now become an almost irreplaceable part of our lives. Smartphone users alone
During the pandemic, many exercise options are becoming unavailable, or at least very limited. New trends emerged, from the obvious increase in bicycle users[1] to
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As we move through 2025, digital consumer trends continue to evolve at an unprecedented pace, shaping how businesses interact with their audiences. With rapid advancements
Indonesia has long been a hotbed for diverse music and podcast genres, and it’s no surprise that a staggering 95% of Indonesians love listening to
In 2025, media consumption is more personalized and dynamic than ever, driven by powerful algorithms that dictate what content reaches which audiences. With artificial intelligence
In today’s fast-paced digital world, music and podcasts have become essential companions for many Indonesians. According to some reports, music streaming app users in Indonesia
Indonesia experienced its first deflation in over two decades in February 2025, with the Consumer Price Index (CPI) declining by 0.09% year-on-year. This economic shift,
In today’s highly competitive market, becoming the first brand that consumers think of requires a strategic and consistent approach. Whether you are a startup or